Internet Marketing Terms
Dec 08, 2010
- AdSenseFirst read the AdWords definition below. When you use Google AdWords to advertise your website you can also choose to let these adverts be shown on 3rd party sites such as blogs and magazine sites. Google does its best to make sure your adverts are placed on relevant sites and again you only get charged when someone clicks on an advert. The 3rd party site as well as Google make money out of AdSense and it has proven a popular way of making some cash out a blog as anyone can sign up and its dead easy.
- AdWords A service from Google, AdWords allows you to advertise your product on the Google search service. You choose the keywords that are relevant for your website/product/service and when people search Google using those keywords your advert appears at the side or top of the organic search results. You can tell Google exactly how much you want to spend on advertising per month. When the ad is clicked on Google charge you. They vary the displaying of the ad to try hit your chosen budget.
- Affiliate Marketing An affiliate is someone usually with a website, blog, popular twitter feed or email list that recommends products to its audience and gets a payment from the product vendor in return. Usually they are only paid if the target customer they referred goes on to buy the product or service. This is becoming a popular way to make money online and a model that works very well for sites like Martin Lewis’ MoneySavingExpert.com. Special web links are used to track where customer were referred from to make sure the affiliate gets paid correctly.
- Analytics Measuring, collecting and analysing of website visitor statistics. Including how many people visit your site, visit particular pages, perform certain actions etc. Analytics tools can also tell you how they got to your site (e.g. search engine & keywords used often called referrer), where in the world your visitors come from and what computers and browsers they are using.
- Bounce A bounce in the context of web analytics is a user who has been to your site but only viewed a single page before leaving. It is often shown in analytic tools as a bounce rate %.
- CMS Short for Content Management System this is a piece of software (often web based) that lets you easily add/edit and delete content from your website. If your thinking of having a web presence even if its just a little site we thoroughly recommend a CMS so you can keep it up to date, keep fresh content on it and use a wide range of tools to help increase your sites visibility. Our favourite CMS right now is the open source WordPress
- Conversion Rate The percentage of visitors who go from viewing your site content to actually completing a desired action/goal on your site such as buying a product or subscribing to a newsletter.
- Hit Every time the server gets a request this is called a hit. Its often used to show site popularity but as the average web page makes server requests for images, script files and stylesheets one page request will usually result in 10-20 hits. Thus making it a misleading metric to use when communicating site popularity. It can however be useful when talking about server performance but then we often refer to Requests Per Second (RPS).
- Link Building A very effective way of increasing your presence in search result is to get other sites to link to your site. Search engines grade websites based on how many incoming links they have so link building is absolutely key to SEO.
- Page View A request for an actual viewable web page used frequently in web analytics.
- PPC Stands for Pay-Per-Click advertising which means the advertiser is only charged when an advert is actually clicked on. Its become an incredibly popular option for advertisers as they only pay if they get a visitor to there site. The most popular PPC product is Google Adwords which lets the advertiser choose the keywords for which they want the ads to be displayed. The combination of this targeted marketing, only paying for interested traffic and being able to carefully monitor the campaigns success have made PPC a huge growth area over the last 10 years and the leading strategy for paid internet marketing.
- Recipricol Linking This is where Site A links to Site B and Site B links back to Site B. A common practice to increase a website visibility is to exchange links with other sites resulting in reciprocal links. There is much debate as to how effective this technique is for SEO but as long as it is not done excessively it is generally considered a sensible practice.
- Registrar or Domain Name Registrar is a company that lets you register a website domain with them. You choose an available website domain such as thisismycompanydomain.co.uk and pay the registrar on an annual basis to keep it registered in your name and pointing to your website. Registering a new domain is cheap especially if its a co.uk domain its as little as £2.99. There are many registrars but we love 123-reg.co.uk who offer an easy to use service at a good price.
- SEM Search Engine Marketing is the over arching term for all forms of marketing relating to search engines. This includes search engine optimisation as well paid advertisements (see PPC) that appear on search result pages.
- SEO Search Engine Optimization is the process of improving the visibility of your websites within search engines. SEO has many facets from thinking about your site content and keywords to link building where the aim is to get your site linked to from other sites (incoming links) as much possible.
- Sitemap A sitemap is a file not usually designed for human reading which search engines can use to easily understand the structure of your website and easily read your website. It is considered very good SEO practice to have a sitemap and most content management systems will have a way of generating these automatically.
- Social Media Media for social interaction such as keeping in touch with friends, peers, colleagues and others. The fore runners in this space are Twitter, Facebook and LinkedIn.
- Social Network A social network in web speak is a site that focuses on connecting friends, family, colleagues, customers etc and keeping in touch. The fore runners in this space are Twitter, Facebook and LinkedIn.
- Unique Visitor A uniquely identifies web user viewing a site in a given time period. Sometimes shortened to Uniques.
- Visit A series of page requests from one particular visitor with no more than 30 minutes between page request. After inactivity from that user for 30 minutes it would be considered a new visit.
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